Advertising Jedi vs Sith, Episode 3, best free advertising on and offline.

As an entrepreneur, we know that change is a guarantee. So instead of attempting to explain every aspect of whats going as planned and what's not. I am simply going to post about the flow of what I'm doing in the now.  Successes, failure, trials and content. So as this series grows, I am going to let the readers give points to the Jedi or to the Sith, for each post. Because, ...hard to see, the future is.

So, for this post we'll simply check out a basic advertising rule. But first, here is what I'm doing in the now. First and for most, I'm slowly setting up a main income stream. Buying and selling, takes money right ? Not to mention, paying bill's and etc. In the mean time, I've been testing the local area with helping a few people find and sell things. Basically, by word of mouth and some free advertising. So far, one item has been sold and 2 items were sent back. Doing things this way takes time, because you have to really feel out the territory. To get a good idea of what people seek for the right price. Pending that the items can be found and re-sold at a fair price. So this conversation is a (to-be-continued), situation.

Now getting back to how I'm going about finding and selling merchandise. With free advertising online and offline. Here in good ole' Highlands County, we have news papers and little paper shopper guides (coupon booklets), etc. As I'm sure most if not all cities have them these days. These are simple and free advertising tactics which can be used online and offline for the same item. But like other free ways, they don't even closely compare to this tactic, which I will now talk about in the next paragraph.

Yes, I am talking about the number 1 free offline advertising tactic of all time. Do you know what it is ? Your most likely correct, "Word of  Mouth". With the right pitch, story-line or incentive. One person will tell someone else. And the hope is that they tell more than one person and those people tell several people, etc. Yup, basic knowledge this day and age right ? OK, so does anyone know what the online equivalency of this would be ?

I'm sure at least some of you already know. And I can say it's definitely not online classifieds or shopping guides. What I'm talking about targets the exact audience you seek, free of charge and of course, that would be, "Organic Traffic." Search engines, blogs, articles, etc. Basically the key content points of the internet, that can be fully utilized 100% free. Instead of word of mouth it becomes the word of the page. And yet it still yields the exact same result.

Well, that about sums it up for this month. If you've read this far, feel free to leave a comment and your opinion (Sith or Jedi !??!).

Which part of you does your content come from ?

All who have checked in over the past year, know that I haven't posted in a while. I think it's needless to say, that I'm not the best blogger, lol.


For over the past year I've been doing crash course, after crash course on web site designing and game coding. You see, setting up all these networks. Keeping them busy. Attracting and keeping audiences is more than a full time job. Not to mention the ever on going search for a better way to make money. 

Now, since it's been over a year since my last post, I am going to spill one of the biggest and may be one of the most important rules of making money online. I'm willing to bet, like my self, most of you that read this are not any good at just doing one thing all day, every day.  Me, myself am a serious multi-tasker's.  As I'm sure most of you have noticed, lol.  So here's the thing,  You've have to pick one social network that you enjoy.  And work just the one network on and off every day.  Every chance you get, because the more you are involved, the more your audience will pick up on that factor and become more involved as well. 

For instance, A call center for example.  Let's say your making a call to support of company, "A". Through out this call you find your self talking to computers. Pushing buttons, having to start over and even when you finally get a real person. The person sounds like a computer. 

Next, Let's try company, "B".  Lets say you once again call support. Now this company, has a real person pick up the phone, from the start of the conversation, through the end. Even if you need to be switched to a different call center.  They talk to you like a human and sometimes even find your self having a short off the wall conversation with them.

I don't know about you but, I'd take company, "B", any day, over company, "A". Not only is it more personal, but it's simpler and faster. You don't have to wait for options or figure out which option is closest to your needs.  So on and so forth. Basically, people love to interact with people more than with computers. But, interacting with computers is up there on the list as well. Which is what makes social networking so strong.  You get the best of both worlds in one dose. Which brings me to this point. Interact with your audience. Keep them involved and always coming back for more. 

Pay attention, this is the best key-phrase of this post, "Word of Mouth". From the days of old through today, this has been and will continue to be the biggest and best advertising ability you will ever use.  Because social networks make it easy. Everyone knows about content these days. But what is not said very much, is how to post it.  Any one can slap lucrative content on their pages, feeds, posts or pins.  But the search engines will see it as just that and so will people. It might be a good read, but is it worth sharing ? 

You see, those that have sent me or posted positive comments about my writing have all said similar positive things. Enjoyment and waiting for the next post or email. Personally, I don't get it. I just say what i have to say and that's it, lol.  But I have been putting thought into it and this is what I got.

1: When you type a post or email. Type it as if it's coming out of your mouth. They want to read you just as much as your content. This gives your info a special and personal touch, that can only come from you. You do have to be careful of political correctness, depending on you content of course. But, I'll be the first to admit I'm no where near perfect.

2: Try to respond with their names, when commenting or replying. This creates a sense of connection between 2 or more people and adds  a level of comfort with your site and/ or page.

3: As you present your content you want to do it in a way that is easy to remember, possibly even catchy and easy to understand. Basically, the more connected they feel to you or your page, the more likely they are to talk about you and your content.

4: Here is a real secret that I should charge for. But here it is free to you. Most people that post content are using it to advertise or make money, one way or the other. Most of the time that's how it reads. It may be interactive and fun. But, most are missing this one single ingredient. This ingredient is, "Personalized Passion". Top companies have workers that are very passionate about their jobs. And as you can tell it works well.  This ingredient is a major key in what makes building online incomes so difficult.  In order to get a foot-hold in your chosen area of online money making or networking, you will have to find a passion in your self, that you can personally, be passionate about with all the content your posting, commenting and/ or emailing.

I think this post is long enough. So to sum it all up, Get personal with your Audience and content. Not only is it good for you and them, but it's also good for your wallet.  Plus you'll find your self having more fun with it as well, which will keep you and your audience more engaged on the one network as well.

Take note that you should continue to post on your other networks as well. But, you'll want to try to direct them to your favorite network. Use teaser content posting and bragging about the activity at your favorite page.  Until next time, get passionate !