Advertising Jedi vs Sith, Episode 3, best free advertising on and offline.

As an entrepreneur, we know that change is a guarantee. So instead of attempting to explain every aspect of whats going as planned and what's not. I am simply going to post about the flow of what I'm doing in the now.  Successes, failure, trials and content. So as this series grows, I am going to let the readers give points to the Jedi or to the Sith, for each post. Because, ...hard to see, the future is.

So, for this post we'll simply check out a basic advertising rule. But first, here is what I'm doing in the now. First and for most, I'm slowly setting up a main income stream. Buying and selling, takes money right ? Not to mention, paying bill's and etc. In the mean time, I've been testing the local area with helping a few people find and sell things. Basically, by word of mouth and some free advertising. So far, one item has been sold and 2 items were sent back. Doing things this way takes time, because you have to really feel out the territory. To get a good idea of what people seek for the right price. Pending that the items can be found and re-sold at a fair price. So this conversation is a (to-be-continued), situation.

Now getting back to how I'm going about finding and selling merchandise. With free advertising online and offline. Here in good ole' Highlands County, we have news papers and little paper shopper guides (coupon booklets), etc. As I'm sure most if not all cities have them these days. These are simple and free advertising tactics which can be used online and offline for the same item. But like other free ways, they don't even closely compare to this tactic, which I will now talk about in the next paragraph.

Yes, I am talking about the number 1 free offline advertising tactic of all time. Do you know what it is ? Your most likely correct, "Word of  Mouth". With the right pitch, story-line or incentive. One person will tell someone else. And the hope is that they tell more than one person and those people tell several people, etc. Yup, basic knowledge this day and age right ? OK, so does anyone know what the online equivalency of this would be ?

I'm sure at least some of you already know. And I can say it's definitely not online classifieds or shopping guides. What I'm talking about targets the exact audience you seek, free of charge and of course, that would be, "Organic Traffic." Search engines, blogs, articles, etc. Basically the key content points of the internet, that can be fully utilized 100% free. Instead of word of mouth it becomes the word of the page. And yet it still yields the exact same result.

Well, that about sums it up for this month. If you've read this far, feel free to leave a comment and your opinion (Sith or Jedi !??!).